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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a [...]